*5-day cumulative net audience. No duplication means each adult who reads one or more of the Times publications is counted only once.
Sources: 2016 Nielsen Scarborough Report (r2 8/15 – 8/16). Audience reach in DMA, including Pinellas, Pasco, Hernando, Citrus, Polk, Sarasota, Manatee, Highlands and Hardee Counties; Comscore 3 mo. avg. 7/16 – 9/16. Average app page views a combined total between the two apps for Oct. 2016 Google Analytics. Tampabay.com and tbo.com less duplication. 2015 AAM Audits