Call us: 800.333.7505 ext. 8725 | [email protected]

Call us: 800.333.7505 ext. 8725 | [email protected]

STANDARD AD UNITS
Ad Type
Dimensions
File Size
728 x 90 px
40kb gif, jpg., html5
160 x 600 px
40kb gif, jpg., html5
300 x 250 px 40kb gif, jpg., html5
1000 x 37 px
40kb gif, jpg., html5
Half Page Banner 300 x 600 px 40kb gif, jpg., html5
MOBILE AD UNITS
Ad Type 
Dimensions
File Size
Leaderboard 
300 x 50 px
15kb gif, .jpg
Medium Rectangle 
300 x 250 px
30kb gif, .jpg
Times News App 300 x 250 px40kb gif, .jpg
Times News App  320 x 50 px40kb gif, .jpg
Times News App  640 x 960 px40kb gif, .jpg
Times News App  1448 x 1448 px40kb gif, .jpg
Things To Do App 300 x 50 px40kb gif, .jpg
E-NEWSLETTERS
Newsletter Type
Ad Size
File Size
600 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
SPONSORED EMAILS
Ad Type
Dimensions
File Size
600 x 700 px
70kb, .jpg
SPONSORSHIPS
Ad Type Dimensions File Size
Text only. 100 characters max. -includes spaces
Multi-component page(s)
175 x 30 px
20kb gif, jpg. - static
725 x 60 px and 1000 x 37 for related story pages
20kb gif, jpg. - static
175 x 40 px
20kb gif, jpg. - static
750 x 420 px 60kb gif, jpg. - static
RICH MEDIA (We accept third party tags)
Click on the ad format name to view creative.
Ad Type Dimensions File Size Animation Notes
In-Banner Video:
Leaderboard Med Rect Skyscraper Half Page 728x90px 300x250px 160x600px 300x600px base ad Base ad 40K max. html5 Max. 30 seconds long video Plays in Muted mode on load, audio is user initiated via button on ad unit. Video file can be: .MOV or .WMV The supplied video will be compressed during the upload process. Frequency cap: n/a (user initiated) Include alternate .JPG or .GIF.
Floating ad with anchor:
Leaderboard Med Rect Anchor banner 728x90px / 300x250pxOnce cookied, the anchored 300x250px, or 728x90px ad will appear during its scheduled impressionsFrequency cap: Ad will be capped once per 24-hr. cookie-based session.Floating element must be within 768x205px. 150K combined weight max. Floating element: 5 seconds All overscreen ads must include user initiated close button.Positioned 178px from the top of the page.
Expandable:
Leaderboard Med Rect Skyscraper 728x90px, 300x250px or 160x600px, base adExpanding panel is 728x250px, 600x250px. html5, .JPG, or .GIF or on skyscraper, 320x600px vertical. html5, .JPG, or .GIF 150K max. html5, .JPG, or .GIF No limit (user-initiated ad) Include alternate .JPG or .GIF.All overscreen ads must include user initiated close button. Include a "rollover to view ad" call to action.
Expandable with Video:
Leaderboard Med Rect 728x90, 300x250 or 160x600 base adExpanding panel is 728x250px, 600x250px html5, .JPG, or .GIF or on skyscraper, 320x600px vertical. html5, .JPG, or .GIF 150K max. html5, .JPG, or .GIF Max. 30 seconds long video Plays in Muted mode on load, audio is user initiated via button on ad unit Video file can be: .MOV or .WMV The supplied video will be compressed during the upload process. Frequency cap: n/a (user initiated)Include alternate .JPG or .GIF.
Interactive
(no example) Please contact your rep for details. Size of any in-page ad size: 728x90px, 300x250px, or 160x600px 40k max each. Each additional scene is a separate html5 file. Buttons navigate to separate scenes made up of additional html5 files. Multiple exit URLS within each scene can be tracked. Please contact your rep for additional details.
Third-Party Ad Size (Ad unit only to come from third party. Times creative not equipped to build this size.
Fixed pencil w/sliding billboard 990x30 px, expands to 990x300px 150k max each. html 5, .jpg or gif Same as "expandable"
VIDEO
Ad Type
Dimensions
Animation

3 MB for pre-roll;
40k for 300 x 250 px
companion ad

15 sec. pre-roll; 
15 sec. 300 x 250 px 
companion ad
SOCIAL MEDIA
Ad Type
Dimensions
File Size
1200 x 628 px
40kb gif, .jpg
STANDARD AD UNITS
Ad Type
Dimensions
File Size
 
728 x 90 px
40kb gif, jpg., html5
 
160 x 600 px
40kb gif, jpg., html5
 
300 x 250 px40kb gif, jpg., html5 
1000 x 37 px
40kb gif, jpg., html5
 
Half Page Banner300 x 600 px40kb gif, jpg., html5 
MOBILE AD UNITS
Ad Type
Dimensions
File Size
Leaderboard
300 x 50 px
15kb gif, .jpg
Medium Rectangle
300 x 250 px
30kb gif, .jpg
Times News App   300 x 250 px 40kb gif, .jpg
  Times News App 320 x 50 px 40kb gif, .jpg
  Times News App 640 x 960 px 40kb gif, .jpg
  Times News App 1448 x 1448 px 40kb gif, .jpg
Things To Do App   300 x 50 px 40kb gif, .jpg
E-NEWSLETTERS
Newsletter Type
Ad Size
File Size
600 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
SPONSORED EMAILS
Ad Type
Dimensions
File Size
600 x 700 px
70kb, .jpg
SPONSORSHIPS
Ad Type Dimensions File Size
Text only. 100 characters max. -includes spaces
Multi-component page(s)
175 x 30 px
20kb gif, jpg. - static
725 x 60 px and 1000 x 37 for related story pages
20kb gif, jpg. - static
175 x 40 px
20kb gif, jpg. - static
750 x 420 px 60kb gif, jpg. - static
RICH MEDIA (We accept third party tags)
Click on the ad format name to view creative.
Ad Type Dimensions File Size Animation Notes
In-Banner Video:
Leaderboard Med Rectangle Skyscraper Half Page 728x90px 300x250px 160x600px 300x600px base ad Base ad 40K max. html5 Max. 30 seconds long video Plays in Muted mode on load, audio is user initiated via button on ad unit Video file can be: .MOV or .WMV The supplied video will be compressed during the upload process. Frequency cap: n/a (user initiated) Include alternate .JPG or .GIF.
Floating ad with anchor:
Leaderboard Med Rectangle Anchor banner 728x90px / 300x250px Once cookied, the anchored 300x250px, or 728x90px ad will appear during its scheduled impressions Frequency cap: Ad will be capped once per 24-hr. cookie-based session.Floating element must be within 768x205px. 150K combined weight max. Floating element: 5 seconds All overscreen ads must include user initiated close button.Positioned 178px from the top of the page.
Expandable:
Leaderboard Med Rectangle Skyscraper 728x90px, 300x250px or 160x600px, base ad Expanding panel is 728x250px, 600x250px. html5, .JPG, or .GIF or on skyscraper, 320x600px vertical. html5, .JPG, or .GIF 150K max. html5, .JPG, or .GIF No limit (user-initiated ad) Include alternate .JPG or .GIF.All overscreen ads must include user initiated close button. Include a "rollover to view ad" call to action.
Expandable with Video:
Leaderboard Med Rectangle 728x90, 300x250 or 160x600 base ad Expanding panel is 728x250px, 600x250px html5, .JPG, or .GIF or on skyscraper, 320x600px vertical. html5, .JPG, or .GIF 150K max. html5, .JPG, or .GIF Max. 30 seconds long video Plays in Muted mode on load, audio is user initiated via button on ad unit Video file can be: .MOV or .WMV The supplied video will be compressed during the upload process. Frequency cap: n/a (user initiated)Include alternate .JPG or .GIF.
Third-Party Ad Size (Ad unit only to come from third party. Times creative not equipped to build this size.
Fixed pencil w/sliding billboard 990x30 px, expands to 990x300px 150k max each. html 5, .jpg or gif Same as "expandable"
VIDEO
Ad Type
Dimensions
Animation

3 MB for pre-roll;
40k for 300 x 250 px
companion ad

15 sec. pre-roll; 
15 sec. 300 x 250 px 
companion ad
SOCIAL MEDIA
Ad Type
Dimensions
File Size
 
1200 x 628 px
40kb gif, .jpg
 
STANDARD AD UNITS
Ad Type
Dimensions
File Size
 
728 x 90 px
40kb gif, jpg., html5
 
160 x 600 px
40kb gif, jpg., html5
 
300 x 250 px40kb gif, jpg., html5 
1000 x 37 px
40kb gif, jpg., html5
 
Half Page Banner300 x 600 px40kb gif, jpg., html5 
MOBILE AD UNITS
Ad Type
Dimensions
File Size
Leaderboard
300 x 50 px
15kb gif, .jpg
Medium Rectangle
300 x 250 px
30kb gif, .jpg
Times News App   300 x 250 px 40kb gif, .jpg
  Times News App 320 x 50 px 40kb gif, .jpg
  Times News App 640 x 960 px 40kb gif, .jpg
  Times News App 1448 x 1448 px 40kb gif, .jpg
Things To Do App   300 x 50 px 40kb gif, .jpg
E-NEWSLETTERS
Newsletter Type
Ad Size
File Size
600 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
300 x 250 px
40kb gif, .jpg
SPONSORED EMAILS
Ad Type
Dimensions
File Size
600 x 700 px
70kb, .jpg
SPONSORSHIPS
Ad Type Dimensions File Size
Text only. 100 characters max. -includes spaces
Multi-component page(s)
175 x 30 px
20kb gif, jpg. - static
725 x 60 px and 1000 x 37 for related story pages
20kb gif, jpg. - static
175 x 40 px
20kb gif, jpg. - static
750 x 420 px 60kb gif, jpg. - static
RICH MEDIA (See your Times Digital Specialist for Specs & Pricing)
VIDEO
Ad Type
Dimensions
Animation

3 MB for pre-roll;
40k for 300 x 250 px
companion ad

15 sec. pre-roll; 
15 sec. 300 x 250 px 
companion ad
SOCIAL MEDIA
Ad Type
Dimensions
File Size
 
1200 x 628 px
40kb gif, .jpg